Software: After Effects, Premiere Pro, Photoshop, Illustrator
Brief: To create a new & engaging social media campaign to sell DNAFit products to existing customers while simultaneously gaining new followers.
Utilising my skills in digital design & animation, I created a series of DNAFit branded characters to help spread the positive message around regular exercise & healthy nutrition & to assist the sale of DNAFit kits. Simple, looping GIFs turned into larger video posts with music & sound effects. The campaign was so well received online that it quickly became the best performing ad campaign ever for the client.
It was due to this success that I was recognised as a finalist in the Surrey Digital Awards for Use of Social Media Creative.
