Software: InDesign, Photoshop, Illustrator, XD & Pagination
Brief: To create printed catalogues and digital marketing assets for our North American and Performance Preferred product lines, featuring up to 20,000 SKUs.
I designed and implemented an entire catalogue template that could be automatically paginated and updated at any time with product data from Magento. I worked closely with the stakeholders, the content team and the external Pagination team to ensure that all product content was displayed accurately and the integrity of the design and the Performance Health brand was upheld.
This template has now been rolled out to other in-house brands such as Medco, DMG & more and distributed to hundreds of physiotherapy practices across North America, Canada and the UK.
I created social media assets across Facebook, Twitter, Instagram & LinkedIn to accompany the launch of the catalogue.
I also designed a new landing page for customers to request a copy of the catalogue to be sent directly to their business or home address.
