Software: XD, Photoshop, Illustrator
Brief: To create new brand guidelines for the Performance Health internal brand & communications team.
I designed & implemented a comprehensive style guide & design system by collating all existing information & merging it with newly introduced guidelines to create a single source of truth that could be referenced by anyone in the business at any time. The style guide & design system features; Colour Palettes (primary & secondary); Typography (font weights, font style & case); Components (system & vector icons, controls, buttons, tabs & input fields); Brand Elements (primary logo & spacing, single colour variations, straplines, monograms, etc, as well as logo application rules); Imagery (mood board, photography standards, etc); Social Media (standards & image sizing); Grid System (columns, alignment & application); Homepage & Email Design (standards & image sizing).
I created this as a single interactive page with the category titles as anchor links & a back-to-top button for easy navigation. I also created a PDF version with each category split out to its own page.
